Hello, I'm Karen

First and foremost I’m a storyteller who helps organizations get to the heart of their brand to tell the world who they are and why it matters. I enhance brands. I enhance teams. And I work with organizational leaders to create and sustain cultures that bring out the best in people.

What else can I tell you? I’m a creative. With a law degree. And it’s beneficial to organizations who want someone who can create strategies that turn complicated (or boring) messages into memorable and effective ones.

Wait. There’s more.

I’m an ethical, inclusive & collaborative leader whose 15+ years of strategic communications experience includes leading global, national, regional, & local communications teams in public & private companies.

I lead branding, communications, & digital content teams to create & implement external & internal corporate communications programs that increase positive brand perception.

Clients & colleagues have found my legal background to be my unique differentiator, allowing me to effectively create solid B2B, B2C, & B2B to B2C integrated communications strategies in complex & heavily regulated sectors, lead crisis communications, & position brands for success in a variety of scenarios.

I also like to have fun & ensure the people I work with do too 😀.

Let's discuss how we might work together: karenrileysawyer@gmail.com

Here are some recent contributed articles that I've ghostwritten...

Photo by Polina Zimmerman on Pexels

3 Ways for Retailers to Demonstrate Corporate Responsibility in 2024

(Ghostwritten by Karen Riley Sawyer)

During the holidays, many retailers focused on demonstrating corporate responsibility through generous corporate giving programs primarily centered around donations. While donations are a wonderful start, there are many additional ways to show consumers you care, and holistic corporate responsibility is crucial year-round. Brands can be good social stewards throughout the year by focusing on inclusive retail, sustainability, and corporate giving.

A little bit more about me.


➡️ Brand & Corporate Communications Vice President / Head / Director / Consultant

➡️ Partners with executive teams to create & implement brand & communications strategies, messaging, content, thought leadership, strategic communications team structures, & communications tools that position brands to create positive perception & win in the marketplace.

➡️ Serves as company spokesperson, crisis communications strategist, & executive media trainer.

➡️ Leads & mentors brand & corporate communications teams.

➡️ Has worked for Fortune 50, enterprise, small & medium sized businesses, startups, marketing / public relations / strategic communications agencies, & non-profit / government entities.

➡️ Experienced in tech, SaaS, data / data breach, education, healthcare, telehealth, law, finance, & non-profit / government sectors.

Strategic Communications
Brand Strategy
Branding
Crisis Communications
Brand Storytelling
Brand Positioning
Messaging
Integrated Communications
Public Affairs
Digital Marketing
Corporate Communications
Media Relations
Content Strategy
Thought Leadership
External Communications
Internal Communications
Public Relations
Social Media
SEO
MarTech
Marketing
Strategic Partnerships